Bootstrapper Capital.
The firm · Outcomes

What we measure. What we won't claim.

A professional firm publishes what it can defend and refuses to publish what it can't. These are the outcomes the OWNABLE OS produces — and the ones no one should promise an owner-led business.

Small-business owner standing in her finished shop interior at the end of the day

The three outcomes the firm claims

Outcome 1

Transferability up

Measured on a 100-point scale. In the first 12 months of OS installation, we typically see a 15–35 point increase in a previously unscored business.

Outcome 2

Hidden taxes down

The dollarized five hidden taxes — owner-dependency discount, working-capital drag, capital structure, governance, and concentration — typically reduce by 30–60% in the first 18 months.

Outcome 3

Exit readiness written

A written, defensible exit-readiness position — including the documented gap list — that the owner can act on when the right window opens. Not a forecast. A position.

What we will not claim

The most important page on a professional firm's site is often the one that says what it will not promise. Promises about what a private market will pay for a private business at an unknown future date are not honest. We do not make them.

The myth
We can guarantee a specific valuation multiple at exit.
The fact
No one can. Multiples are set by the buyer pool and the market window — neither of which a firm controls. We can make a business more transferable; the multiple is a market outcome.
The myth
We can promise a specific sale price.
The fact
We cannot. We can document a defensible asking range, prepare the diligence package, and remove the items that compress price. The price is set in a real negotiation.
The myth
We can quote a rate of return on the equity position.
The fact
We are not a registered investment adviser and we do not manage the owner's capital. Ownership returns are produced by the business and the owner's decisions, not the firm's.
The myth
Every engagement produces an exit.
The fact
Many engagements deliberately do not. The point of long-term equity management is that staying in business is also a successful outcome — with the option to exit on the owner's terms when they choose.

How outcomes are measured on every engagement

  • Quarterly equity review with the same scoring rubric, every quarter.
  • Transferability score deltas are signed by the engagement principal.
  • Hidden-tax dollar reductions are tied to specific OS interventions in the install plan.
  • Capital access is logged against the capital plan — what opened, what closed, why.
  • Exit-readiness changes are logged with the date and the underlying decision.
15–35
Point transferability gain · first 12 months
30–60%
Hidden-tax reduction · first 18 months
0
Promised valuation multiples — ever
"We will tell you what the OWNABLE OS will measurably change in your ownership position. We will refuse to tell you what a buyer will pay for it. Those are different conversations and they should stay that way."
The firm's posture on results

Read the rest of the doctrine

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Frequently asked questions

What outcomes does the firm actually claim?+

We claim three: a measurable increase in transferability score, a measurable reduction in the five hidden taxes, and a written, defensible exit-readiness position. We do not claim valuation multiples, sale prices, or rates of return on the equity position.

Why don't you publish case studies with company names?+

We hold confidentiality on owner-led businesses. We publish patterns, ranges, and anonymized examples. When a client wants to be named publicly, we coordinate the disclosure with their counsel.

How do you measure transferability?+

On a 100-point scale across four dimensions: financial clarity, operational independence from the owner, customer and supplier concentration, and governance maturity. The score is the headline number on every quarterly equity review.

See your own baseline.

The Ownership Assessment returns the same scores we use on every engagement. 12 minutes.

Start the assessment