The Free OWNABLE Assessment
Score your Five Hidden Taxes in real dollars. Get your OWNABLE Score. See your next step — platform, accelerator, advisory, capital, or a certified Integrator.
The Five Hidden Taxes you're already paying
Every owner-led business quietly pays five taxes that never appear on a P&L. The Assessment scores each one in real dollars, so you leave with a number you can act on instead of a vague sense that something is wrong.
- The Freedom Tax — the business can't run without you. Every week you're the bottleneck, and the value of the company is really just the value of you, which no buyer will pay full price for.
- The AI Tax — work that should be automated still eats your calendar. You're doing $15/hour tasks while the $5,000/hour decisions wait.
- The Capital Tax — you can't reach affordable capital on flexible terms, so you fund growth out of your own stress or not at all.
- The Wealth Tax — the business has value, but none of it has become your personal wealth, diversified and safe outside the company.
- The Exit Tax — you have no exit that isn't a discount. With no options, every offer is a lowball, and you know it.
What you'll learn
- A dollar figure for each of your Five Hidden Taxes.
- Which of your four engines is costing you the most right now.
- Where you stand on capital readiness and ownability.
- A routed next step — the platform, the accelerator, a capital path, or a certified Integrator.
How it works
Twenty-five questions, all multiple-choice — no essays, no homework, no open-ended typing. The Assessment scores four engines at fixed weights and translates your answers into dollars, so you get a number you can act on rather than a vague recommendation to "improve your systems." Most owners finish in under ten minutes.
- Answer 25 questions about how your business runs today — honestly.
- Receive your OWNABLE Score — your position across all four engines.
- See your Five Hidden Taxes in real dollars.
- Get your routed next step — specific to your situation, not generic advice.
Why it's free
Because the diagnosis should never be the thing you pay for. When you can see exactly what the Five Hidden Taxes are costing you, the next step becomes obvious — and we'd rather earn that step than gate the truth behind a paywall.
Start the assessment
The full interactive assessment runs on the Bootstrapper.ai platform. Take the Free OWNABLE Assessment →
Prefer a guided walk-through? Contact us and a long-term equity manager will run the diagnosis live with you.
- The SMB Accelerator →
Apply after your assessment.
- The Platform →
Software that runs the OWNABLE OS.
- The Five Hidden Taxes →
Understand what you're paying.
Frequently asked questions
What is the OWNABLE Assessment?+
A free, 25-question diagnostic that scores your Five Hidden Taxes in real dollars and routes you to the right next step. It's the standard front door to everything Bootstrapper Capital does.
How long does it take?+
About ten minutes. All questions are multiple-choice — there's no open-ended typing.
Is it really free?+
Yes. The diagnosis is free; you only invest if you choose to act on the result.
What do I receive after I take it?+
A personalized report: your OWNABLE Score, the dollar value of each of your Five Hidden Taxes, the engine that's costing you the most, and a recommended path forward — platform, accelerator, advisory, capital, or Integrator.
Who is the Assessment for?+
Owner-led and family-owned businesses generally between $500K and $5M in revenue. If you own and operate a real business with real revenue, the Assessment is built for you.
What happens after I take the Assessment?+
You're routed to the right next step for your specific situation — and you keep the report. There's no obligation; the diagnosis is always yours.
Get your number.
The Assessment is free, takes about ten minutes, and tells you exactly what your Five Hidden Taxes are costing you — in dollars.