Bootstrapper Capital.
The firm · Who we serve

Three audiences. One firm. One discipline.

Long-term equity management is a discipline owners run, affiliated firms deliver, and strategic partners support. Each relationship is structured deliberately.

Group portrait of four small-business operators on a Main Street block at golden hour

The three audiences

Related
  • Founders & Owners

    Owners of $500K–$50M businesses who want to manage ownership as a long-duration position.

  • Affiliated Firms

    Independent CFOs, bookkeepers, exit advisors, and operators credentialed to deliver the OWNABLE OS in their markets.

  • Strategic Partners

    Lenders, attorneys, accountants, and platform partners whose work intersects the equity position.

Frequently asked questions

Who does the firm actually serve?+

Three audiences: founders and owners of $500K–$50M businesses, affiliated firms (CFOs, bookkeepers, exit advisors, operators), and strategic partners (lenders, attorneys, accountants, platform partners). Each audience has its own engagement model.

Is the firm only for service businesses?+

No. The OWNABLE OS is sector-agnostic. The largest concentrations of clients today are B2B services, skilled trades, e-commerce, and bookkeeping/accounting practices — but the doctrine works wherever ownership of a real cash-generating business is the asset.

Not sure which audience you are?

Start with the Ownership Assessment. It routes you to the right engagement model.

Start the assessment