The Ultimate Guide to Bootstrapping a Business
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Buying, building
& selling, & investing, & advising, & helping, & supporting
simple, profitable businesses like yours.
We are slowly buying & building our own portfolio of simple, profitable businesses with one goal in mind — make it simple & affordable for you to build, buy, or sell your own.
- Community
- Connections
- Capital
- Solutions
The simplest way to find, finance, scale, sell your next business.
Our goal was to build an ecosystem that supports your entire build, buy, and sell journey. Leverage our network as your own to find, finance, scale, and then sell your next business.
Bundled,Better Together
Leverage simple capital + simple solutions.
If you access performance based capital with us, then you also open up all of the structures, strategies and accountabilities that will help you achieve simple, profitable outcomes. Bundled together. Better together.
Better, Affordably, Simpler bundled together
Getting access to affordable solutions that help you experience simple, profitable outcomes is a challenge for many bootstrapping investopreneurs. We’ve strived to change that by perfecting an affordable bundle of solutions that anyone, anywhere can access.
That is why we are slowly buying & building of our own portfolio companies with the goal of making it simple & affordable for you to build, buy, and sell your own.
The Bootstrapper Ecosystem
Convert trapped equity into simple capital.
Wedge equity is locked up inside your business right now. Leverage our platform to unlock it and convert equity into capital to fuel your business.
Keep It Simple👋
Unlocked trapped equity.
Achieve higher valuations, better terms on investment, and larger exit multiples.
Our team has committed to master the craft of building wedge equity in businesses we buy. Since we do it for ourselves, we are also happy to help other investopreneurs build a better business – unlocking trapped equity and converting it into simple capital.
Build a more profitable business.
Understand how to build brand equity
Brand equity impacts your monies multiple and driving how much revenue your business generates and ultimate what your business valuation is.
Simplify your operational equity
Operational equity impacts your risk ratio and how much of a discount potential investors will put on your monies multiple. It also is how efficient your business can run, without you having to run your business.
Build wedge equity
Wedge equity is ultimately how much money you will be able to pull out of your business if you are to raise capital or sell equity. You want to grow this to be as much as possible, for as long as possible. It is your brand equity multiplied by your operational equity, and it is how you can build a better business.
INVESTOR READY REPORTING
Convert wedge equity into performance capital.
- Tap into the most founder friendly source of capital
- Unlock access to simple capital to fuel your business
Flexible Revenue Based Terms
Repay only what you can afford.
We leverage revenue based financing for our repayment structure, which means you will never be responsible to pay more than your business can afford to.
- Avoid heavy fixed payments of a traditional bank loan
- Avoid selling expensive equity to venture capital
Get To Simple Profitable Outcomes
Trust the process. Commit to the journey.
We will get you setup for success to execute on each of the major components and milestones of your businesses transformation as you build wedge equity, and ultimately a better business.
Leverage The Bootstrapper Ecosystem
How we support.
Who are we best built for?
Existing customer traction
We are best suited for businesses that already have some initial paying customers and looking to get to the next level without giving away equity.
At least 3+ months operating
We really like to work with folks who have already brought a solution to market and can help you clarify a strategy to drive simple, profitable outcomes.
Simple 'cap table' (ownership)
We are best suited for businesses that are not a great fit for traditional venture capital and have a simple ownership structure with less than 5 investors ideally.
We even wrote 'the book' on it.
Buy ‘The Book’ on Bootstrapping and join us in our community as we work through a live workshop series.
News and Insights
Leverage the bootstrapper ecosystem
gain unlimited access to our entire portfolio and partner platform.
